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Is Your Business Making These A/B Ad Testing Mistakes?
Let me share the lessons I learned the hard way about ad testing. I’m going to focus primarily on social (display) ads,…
Can You Be Effective in PR Working Remotely?
You hear it all the time in real estate, “Location, location, location”. It’s so important the adage warrants a three-fold repetition. When…
9 Incredible Social Media Case Studies Every Small Business Should Know About
The best brands in the world own social media. Using their creative teams to the full, they pull out all the stops…
Attracting the Best Talent to Your Business
Back in February 2014, I was the partial subject of John Greathouse’s article for Forbes, entitled “Go To War With Your Competitors:…
How to start a business in 7 days
Recently I had the opportunity to join John Lee Dumas on Entrepreneur on Fire, a top business podcast. It was a ton…
Why you Should be Taking the Relationship With Your Accountant to the Next Level
If an accountant is the most important professional to a small business — followed by an attorney, banker, and insurance agent —…
Search Results vs. Intent Based Search
Google has been exerting significant effort to improve their search engine. Their new focus is to perfect “intent based” search – how…
The Language of Persuasive Interviewers
It is common knowledge that you make your first impression prior to saying your first word. Regardless, sooner or later, you are…
How to Decide if You Should Contribute to LinkedIn Publisher
Laptop and newspaper concept for internet and electronic online news The LinkedIn Publisher platform isn’t for everybody. Yep, I said it. If…
Is Instagram Becoming Saturated? Follower Growth 77% Down, Engagement 19% Down
Welcome to our latest Instagram growth and engagement report. We’ve looked at 2,500 Instagram profiles and their progress in the month of…
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