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Captivating Captivology: An Interview with Ben Parr
From the mind of writer Ben Parr comes his first work, Captivology: The Science of Capturing People’s Attention, a scientific and psychological…
7 Tips For Optimizing Account-Based Marketing
“Companies Don’t Buy, People Do” Account-Based Marketing (ABM) is all the rage as organizations increasingly deploy strategies to focus on individual companies…
5 Things Your Email Must Have If You Want To Promote It On Facebook
Imagine if you could extend the reach of your email beyond your email list. Imagine if the people you were able to…
Interactive Videos: Choose Your Own Engagement Rate
You already know you need video. You’ve likely committed a significant amount of your marketing budget to creating a steady stream of…
Field Rep Essentials: Being Self-Motivated
Sales is an umbrella term that encapsulates multiple different tactics for selling. Two popular forms of sales representatives are those who make…
Marketers: Use These 2 Strategies to Engage with Consumers, Win BIG
Your marketing messages go through a virtually instantaneous evaluation by consumers. They either identify with your communication and say, “Yes, that’s me!”…
Cost Of B2B Lead Generation Services —Why Do They Vary So Dramatically?
The history of commerce tells us that the more we buy, the cheaper each of those purchased items should be. Big box…
Facebook’s Retargeting Pixel Tool Remarkets to Website Visitors on Facebook
Website and Facebook: A Two-Way Street to Increase Sales Social Media has turned old marketing models upside down. However, business websites continue…
How To Develop A Winning Pinterest Strategy From Scratch (Part 2)
Before you continue reading this article, make sure you head to part 1 of How to Develop a Winning Pinterest Strategy and…
Silicon Valley Ranked As Best Startup Place, While Berlin Becomes The Fastest Growing Startup Hub
Silicon Valley, also known as the home of many international tech giants such as Apple, Intel, Google, Facebook, and Twitter, have long…
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