Is Facebook Forcing You To Spend More On Ads?
On January 1st, 2015, Facebook changed its algorithm, which affects what shows up in users’ news feeds. These changes have had a tremendous impact on brands that were using Facebook…
YouTube TrueView Ads Can Now Include Interactive ‘Cards’
Who likes to be interrupted by ads when they’re trying to watch a program or even a movie preview? Not many of us. I still clench my teeth when I’m…
How Native Advertising Fits Into Content Marketing
Did you know that you are 475 times more likely to survive a plane crash than you are to click a banner ad? According to these statistics provided by online…
Digital Ad Decisions: Native Content Advertising Vs Paid Social Media
Paid search engine marketing (PPC) has been essential to the success of online B2B marketing for an incredibly long time (by digital marketing standards anyway). According to the CMI, it’s…
Social and Mobile Intertwined in the Advertising Space
This is a guest post from Florence Broder, Content Manager at AppsFlyer. As users shift from desktop to mobile, advertisers are serving more ads there. Social networks are being used…
Why You Need Pay Per Call In Your Advertising Arsenal
Right now, there are millions of customers looking to speak to a business before buying a product. So they pick up the phone. But how can you get to those…
Bing Ads Unified Device Targeting: What You Need to Know Before the March 23 Upgrade
Bing Ads is rolling out an upgrade to their advertising management tool on March 23, 2015. For advertisers, this means a more streamlined way to target searchers, regardless of where…
The New Prime Time for Ads — and How to Use It to Your Advantage
Ever since the television became a household staple in the late 1950s, mass media consumption has been tethered to predictable scheduling. The concept of “prime time” – a regularly occurring block of time,…
Is It Time To Fast Track Your Advertising Worfklow?
Is it time to fast track your advertising workflow? This process isn’t for everyone, and normally benefits larger agencies who need to get more done. Have you ever heard the…
Native Advertising vs Traditional Advertising: The New Frontier
If you haven’t heard about native advertising, you should take notice. Hotly contested by some and praised by others, this developing media strategy is on the rise and showing promise…
Snuggie Maker Wrapped Up in Not-So-Cozy Advertising Fraud Charges
Turns out Snuggie is a bit of a wet blanket. And, sorry, folks, Mom was right. Sometimes “buy one, get one free” isn’t all it’s cracked up to be. Such is…
Instagram Steps Up Its Game with New ‘Carousel Ads’: What This Means For Your Instagram Advertising Strategy
Those who know me well are aware that I am 100% insta-addicted. I’m not ashamed to admit that my boyfriend and I frequently have competitions over who can get more…
What Carousel Ads On Instagram Mean To Brands
Following a collaboration with Colette during Paris Fashion Week, CEO Tim Cook and design chief Jony Ive arranged for supermodel Liu Wen to wear the watch on the cover of…
How to Ensure a Successful Online Contest with Facebook Ads
They say that half of marketing is creativity and the other half promotion. It’s definitely true of running a successful social media contest. This article will explain how to use…
4 Mistakes to Avoid When Creating Facebook Ads
We’ve seen so many small businesses and startups whose Facebook pages have great content and engagement, but who still shy away from spending any advertising money. Maybe it’s because they…
Drive Foot Traffic with Facebook Local Awareness Ads
Social media has revolutionized the way that local businesses advertise to potential customers. Thanks to mobile apps and other geo-based features, local businesses have even more opportunities to influence the…
How To Set Up Facebook Ads
Social media has a number of great capabilities for brands, from increasing awareness to sparking new levels of engagement. Facebook also makes it easier for advertisers to reach their target audiences…
With Over 2M Active Advertisers, Facebook Launches Ads Manager App For iOS
Eighteen months ago, Facebook had 1 million active advertisers, today the social networking giant has announced that it has 2 million active advertisers. On this occasion Facebook rolled out a…
Facebook Launches Product Ads
Showcasing your products on Facebook just got easier. The social media site just launched Product Ads. What makes these ads different than other Facebook ads? Two things. First, they come…
Platform uses Facebook ads to set up dates
Add / Remove New Yorkers can already increase their chances of finding love while ordering a coffee at the Matchmaker Cafe, and now multitasking love-seekers can find a date without…
New Dynamic Facebook Product Ads: 7 Things You Need To Know
Facebook recently announced the launch of their new dynamic Product Ads, a mobile-friendly ad format that enables retailers to sync their catalog with their Facebook advertising efforts. Available now through…
Adaptive Ads Get Personal
Remember the scene in Minority Report when Tom Cruise’s character walks through a mall and is hailed by ads that recognize him and speak to his specific desires and concerns? Those interactive,…
5 Keys to Creating Successful Advertising Copy
Source: https://www.flickr.com/photos/brenda-starr We would probably all agree that advertising is critical to business success. Whether it is word-of-mouth or through an organised marketing campaign, a company cannot sell its goods…
Facebook Launches ‘Relevance Score’ for Ads
Like your high school English teacher, Facebook is breaking out the red pen. You won’t receive a letter grade, but Facebook will be grading ads on a score of 1…