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Make Customers Fall in Love With Your Brand
Marketers can view today’s marketing challenges in the context of mastering 21st century dating relationships: To win over their customers, brands need…
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From Apple to SoulCycle: Here’s How Cult Brands Breed Loyalty and Fanaticism
The best brands, like cults, inspire consumers to act irrationally. Basking in the marketing glow of companies like Apple, Harley-Davidson, Lululemon and…
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Water brand turns old couches into custom running shoes
Add / Remove We’ve seen countless initiatives designed to encourage exercise — through either rewards or punishments — and now French bottled…
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The Desecration of a Brand… or Marketing Genius?
A few days ago, my wife shared with me a new Disney experience that she found information about. It was a Star…
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Convert Social Media Leads into Sales for Your Personal Brand
In the era of online networking it is important to make meaningful connections to make your personal brand stand out. In order…
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8 Rules To Align Your Website With Your Brand Platform
Now that your company has an established brand platform guiding all of your branding and marketing decisions, you may have noticed how…
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