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The Essential Guide to Creating a Distinctive Personal Brand
When I am asked to explain the steps that someone should take to create a compelling and successful online personal brand, I advise…
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13 Brand Buzzwords to Nix From Your Vocabulary
What is one word or phrase you’d like to see brands stop using to describe themselves? Why? The following answers are provided…
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Brand Potential: New Rules
“BRAND – a bundle of meanings, feelings and values, as seen and perceived in the eye and mind of the consumer.” That’s…
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Platform Sprawl: Growing Issue for Brand Publishers
Content operations remain a hot button for marketers. One of the most vexing challenges facing CMOs today is platform proliferation which has…
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What Tweets In Google Search Means For Your Brand
Google and Twitter have recently announced a partnership to infuse tweets directly in Google News and search results. Twitter has previously allowed…
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Mobile Responsive Email – What Is It And Why Should Your Brand Be Using It?
Email is a vital marketing tool – a way of reaching out to your target market and directly speaking to current and…
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