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Winning the Big Game: How B2B Brands Can Capitalize on the Super Bowl
Communications professionals typically see the Super Bowl as a time for business-to-consumer (B2C) marketers to capitalize on the benefits of that coveted conversation, but…
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3 Secrets of Building a Personal Brand From a Marketing Master
There are a lot of people out there that claim to be branding experts, but very few that have done it as…
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Storytelling Could Bring Your Brand to Life and Strengthen Your Marketing Impact
The Year of the Story: That is the label that has been given to 2014 and, with content marketing becoming one of…
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How ‘Micro Marketing’ Can Create Macro Results for Your Brand
Global ad spending is predicted to reach reach $662.73 billion by 2018. Unfortunately, a lot of those dollars will go to waste.…
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Brands Can Now Buy Insurance to Protect Themselves If a Celeb Spokesperson Goes Nuts
Michael Phelps, the most decorated Olympian of all time, is world-renowned for his beast butterfly stroke, but he’s also known for his…
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The Economic Value Of Your Company Brand
I was a guest speaker for The Center for Business Modeling at a video/podcast on a subject near and dear to my…
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