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8 Ways To Tell If Your Website Needs To Be Updated
According to recent data released by HubSpot, a majority of marketers recommend that websites be redesigned or updated every 13-36 months. When…
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4 Ways Marketing Automation Will Save Your Campaign
New data reports that 79% of top-performing companies have been leveraging the power of marketing automation for more than two years. As adoption…
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What is Social Proof?
What is social proof and why does it matter for your business? To explain, let’s look at two examples. Let’s say there…
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Re-Segmenting: When Contacts No Longer Fit Into Their Segments
In previous posts we have explained how to segment your contacts to optimize overall your ROI. But what happens when people in…
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How B2B Buyers Make Purchase Decisions
I’m a great fan of Jeff Shore. Recently, he wrote a post, The Buying Formula: Here’s How Your Customers Make Purchase Decisions.…
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5 Steps to Stellar Year-End Reviews (Even After This Mid-Year Review Moment!)
It’s mid-year review time and if you’re like many people, you haven’t thought about goals in 5.5 months. Not a great moment…
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