Date:
6 Things to Consider When Training a Global Audience
The Expand team has been plugging away on an internationalization project for a top client. Projects like these are always interesting with…
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4 Reasons Segmentation Builds Success and Growth
Segmentation is at the heart of the best marketing campaigns. It allows marketers to target prospects with a high propensity to convert…
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Three Steps to Tip the Hiring Scales with a Cover Letter that Shows and Solves Pain
Cover letters – most people hate writing them and many people hate receiving them. When cover letters get read (about 30% of…
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3 Tips on Effective SEO in Marketing Content
SEO for marketing is one of content’s biggest gray areas. On the one hand, we know how important it is to be…
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Bringing Data and Client Service Together
Today, there is a revolution where more and more people are becoming data experts and are looking for data for many reasons:…
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Engaging reporters on Twitter: Why it’s an over-hyped “best practice”
For years, we’ve heard the mantra: Engage reporters on Twitter. Build relationships on social media. In essence: Social media was to give…
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