7 Ways Form Accessibility Can Boost Conversions
Inaccessible sites lose sales. Let’s look at the numbers: The UK music industry loses 2.5 million ticket sales per year due to inaccessible booking sites. US consumers with vision loss…
Top Tools for A/B Testing
One of the straightest paths to optimization is A/B testing. But it’s a big job: From call to action text to button shape, there are virtually limitless elements that can…
From YouTube To Twitter: Little Known Ways To Get Found On Google
You may already be optimizing your website content, blog posts, and even your social media properties for your top keywords to get your business found on search engines. But there…
Yes, Content Matters, Align Only The Right Content For Savvy Buyers
As a consumer in today’s fluctuating buyer landscape, you’re presented with more information than ever before. You know what you want, and you don’t think twice when rejecting a sale…
The Lazy “Sales” Days of Summer
In mid-summer, many people – myself included – are taking time away from the office for family vacations or long weekend getaways. This downtime is vital to our health and productivity.…
Social Media Gadget – Marshmallows
Today’s social media gadget post is about Boomf. Boomf, aside from being an excellent word to say, is a company that put your Instagram photos on to marshmallows. “Multi-sensory magical…
Questions That Power The Negotiator Job Search
Questions Questions power the entire negotiation and job search process. The goal is to ask questions that will probe for pain points. We want the interviewer to spill the beans!…
Want to Repeat that Awesome Broadcast Hit? Here’s What NOT to Do.
(Caution: This post contains lots of hockey references – apologies to non-sports fans) For many clients, broadcast coverage is the pinnacle of our PR efforts. For PR pros that means…
Startup Marketing Essentials: #3 How to Develop a Positioning Statement
Positioning is sometimes referred to as the fifth P, along with product, price, place, and promotion. Founders spend the formative years of their companies answering a constant stream of questions…
What Nomophobia Means for Marketers
Reports vary, but figures suggest that anywhere from 15-30% of people worry that they are addicted to their mobile phones. With the amount you can now do with your phones,…
Smartphones Roundup: The Good, The Bad and The Ugly
There’s a lot of noise in the smartphone market, and not just when it comes to ringtones. Samsung is dumping millions on Galaxy S6 ads. The iPhone 6 is Apple’s…
How to Use LinkedIn Showcase Pages to Connect With Your Audiences
You understand that social media marketing is important—and that LinkedIn is a great way for professional services providers to connect with prospects. In fact, it’s the social media network for…
How Do You Write a Business Blog? A Quick Start Guide
You’ve finally gotten the A-OK to move ahead with writing a corporate blog. Congrats! That is an awesome first step to inbound marketing success. Just in case you’ve forgotten, allow…
How to Launch Your Brand on Social Media
Create a Plan You need to integrate your social media efforts into your company’s overall communications plan. Having a solid social strategy is just as important as any other business…
The Anatomy of a Successful Inbound Marketing Campaign
Have you ever wondered what goes into building a really effective inbound marketing campaign? I’m not talking about a campaign that results in a big spike in visitor traffic and…
The Most Important Customer Service KPI You Might Not Be Measuring
Great cheese comes from happy cows. Happy cows come from California. Real California cheese. It was a marketing campaign that had a hold on Wisconsin. Plump, beautiful dairy cows roamed…
Voice of Customers Challenge to Product Managers
For years I have been puzzled by the fierce resistance of product managers to integrate customers feedback into the products’ design and marketing process. Surely, many use elaborate survey and…
Interpreting the Latest Digital Marketing Stats (Part 1 of 2)
Later this week, we’ll be publishing a post that compiles and analyzes the most relevant metrics with regards to the power of video. In light of this endeavor, we were…
3 Worst-Case Scenarios When it Comes to Business Server Outages
Servers crash. It’s an unfortunate fact of life and it can happen a few different ways. Whether it’s a virus your employee downloaded by mistake that took down your server,…
What’s The Best Way to Generate Income Online?
What’s the best way to generate income online? Your job’s demanding. You’re tempted to venture into online business. So should you join an MLM and sell products online? It seems…
7 Questions That Will Wow Your Interviewer
Your interview is going great. You prepared answers for the most commonly asked questions, spoke eloquently about your qualifications and connected your experience with the needs of the company. The…
Technology: The Powerful Political Campaign Manager
Politics is serious business. Businesses, to reach their consumers, are using technology today like nobody’s business. Why should it be any different for politics? The heat is on. Who is…
How to Build a Decision Making Model for Your Marketing Strategy
We’ve heard this question before, “I’m looking for ‘X’ and I need it done by ‘Y’”. Where do you begin? How do you answer those questions? Forty or fifty years…
Agile Marketing Plans: The Elephant vs. The Hummingbird
Elephant and hummingbird by Fritz Ahlefeldt-Laurvig Modern marketers work in world of constant change: Customers expect the brands they’re passionate about to respond rapidly to their needs. New competitors come into…