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What We Learned About Email Marketing From The #BlizzardOf2015
#Snowmaggedon2015, #Juno, #Snowpocalypse – whatever you want to call it, it’s all anyone’s been talking about for the past 48 hours. So,…
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Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than…
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4 Email Marketing Mistakes That Make Your Members Hit ‘Unsubscribe’
We’re pretty big fans of email marketing here at WordStream, and over the past year or so we’ve been sharing all our…
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The Secret to Sending Effective Emails That Won’t Be Ignored
The amount of email that is sent daily is staggering! A staggering volume of business email is generated every day. According to…
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5 Essential Elements of an Email That Respects People’s Time
Recently, I had an interesting exchange on Twitter with a reader of this column (evidently, there is one). I will call her Brooke,…
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National Aquarium Rocks Video in Email Best Practices
Video in email best practices. It’s one of those hot topics customers often ask us about. Can we use video in email…
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