The global digital advertising revenue remained the fast growing pace last year as the total spending on digital ads, including mobile, reached $50.7 billion in 2014, up by 18% from $43.1 billion in 2013, according to the latest State of the News Media Report released by Pew Research Center. Moreover, digital advertising has also grown as a percentage of total media advertising across all platforms: 28% in 2014, up from 25% in 2013.
Mobile advertising had the highest increase in terms of segments, while digital ad spending continue to be social media and technology companies. Google remained as the biggest winner holding about one third of total digital (38%) and mobile (37%) ad revenue in the world. Social media giant Facebook has become a stronger generator of overall digital advertising revenue over the past two years. In 2014, taking nearly 10% of total digital ad revenue, Facebook increased its digital ad revenue 52% to $5.0 billion, which is more than double its $2.2 billion in 2012.
Pew Research Center reports that total mobile advertising revenue totalled $19 billion in 2014, up 78% from the $10.7 billion in 2013. Even that huge increase is far less than increases of the past two years, which saw growth rates of more than 170%. Mobile ad spending now accounts for 37% of all digital ad spending, up from 25% last year.
When it comes to formats, display ads such as banners or video are where most news organizations make the majority of their digital revenue. Display ad revenue overall, including mobile display, increased 27% in 2014 compared with 22% in previous year. Total banner display ad revenue grew 12% and continued to bring in the greatest share of display revenue: 49% in 2014, though that share has slipped from 63% in 2010.
Currently, the top five companies in the global digital advertising industry – Google, Facebook, Microsoft, Yahoo and AOL – still generated 61% of total domestic digital ad revenue in 2014, $30.9 billion out of a total $50.7 billion.
This article was syndicated from Business 2 Community: Global Digital Advertising Revenue Surpassed $50 Billion Mark in 2014
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