Customer Experience Advice from the World’s Biggest Business Tycoons

Radhika Sivadi

4 min read ·

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Even the most savvy business tycoons in the world with their areas of business expertise have to rely on customer experience as a competitive advantage in today’s customer centric world.

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When we look at the common connection between business tycoons like Bill Gates, Steve Jobs, Warrant Buffet, Lawrence Slim, Carlos Slim, Mukesh Ambani, Laxmi Mittal and others, we will come to one answer that they all are business tycoons that changed the world with their vision and dedication.

 

Customer Experience Advice from the World’s Biggest Business Tycoons

Here are some of the top business tycoons of the world and what they have to say about customer service and the customer experience. It’s clear that it’s not just about customer experience training, or customer experience surveys that matter. Your organization needs a customer experience strategy in order to improve customer experience and create a competitive advantage for the way business is done today.

Bill Gates, Microsoft (USA)

“Every day we’re saying, ‘How can we keep this customer happy? How can we get ahead in innovation by doing this?’ …because if we don’t, somebody else will.”

Gates is the founder of Microsoft which is the most powerful and successful technology company in the world. Bill Gates made it one of the largest organizations in the world with his vision and ideas and because of that more than 90% of computers run on his Windows Operating System developed by Microsoft. Although he is not leading Microsoft anymore, he’s one of the richest people in the world and known as one of the greatest business tycoons.

Steve Jobs, Apple (USA)

“You‘ve got to start with the customer experience and work back toward the technology – not the other way around.”

Indeed, Jobs is not in the world anymore, but he was and will remain one of its best business tycoons. Jobs was the founding member of Apple computers and it was his vision and innovative ideas that made it the success it is today. Jobs always believed in perfection and with his wit and vision brought the iPhone, and several other apple products, into existence.

 

Warren Buffet, Berkshire Hathaway (USA)

“Your premium brand had better be delivering something special, or it’s not going to get the business.”

Buffet is known as one of the richest and most humble business tycoons in the world. He owns many companies, including a private jet company, but he never travels in private jets, keeps a security staff, or even a driver for his car. Buffet believes that saving money is the best way to make money and that is one of the reasons his investors trust him.

 

Carlos Slim Helu, Telmex & America Movil (MEXICO)

“I’ve always said that the better off you are, the more responsibility you have for helping others.”

Slim is one of the most popular business tycoons in the world. He owns the biggest telecommunication company network in Mexico and other part of the world as well. His success story started in 1990 when he took over the Mexico Telephone Company at the time of its privatization – and he never looked back.

Richard Branson, Virgin (United Kingdom)

“The key is to set realistic customer expectations, and then not to just meet them, but to exceed them – preferably in unexpected and helpful ways. If you are seizing on a new business opportunity, deliberately move your customers’ expectations up a few notches and consistently over-deliver on your promises – you will leave your competitors struggling to catch up.”

Branson’s entrepreneurial projects started in the music industry and expanded into other sectors which quickly made Branson a billionaire. His Virgin Group holds more than 400 companies, including the recent Virgin Galactic, a space-tourism company.

 

Larry Ellison, Oracle (USA)

“Act confident, even when you’re not.”

Ellison is the founder of the Oracle corporation and is one of the richest business tycoons in America. Ellison is a real business tycoon because he grew his  empire step by step. In order to do this, he acquired many companies including Sun Microsystems which made him even more successful.

Bernard Arnault, LVMH (FRANCE)

“With certain techniques, everyone can win,” Arnault notes, “the company…and the customer.”

Arnault is from France and is a well-known businessman specializing in luxury goods and fashion. He is also involved in a variety of other business which make him one of the most popular business tycoons in the world.

Sam Walton, Wal-Mart (USA)

“There is only one boss-the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

Sam Walton was almost fired as a sales trainee from J.C. Penny because he hated keeping customers waiting while he fussed with paperwork. This is a level of dedication unheard of in retail, even where commissions rule the day. It is telling that companies continue to adopt a top-down approach with leaders’ micro-managing instead of letting their employees perform.

In 1962 he opened his first Wal-Mart store in Rogers, Arkansas. Buying in volume and efficient delivery permitted sale of discounted name brand merchandise. In 1998, Walton was included in Time’s list of 100 most influential people of the 20th Century.

 

Eike Batista, EBX Group (BRAZIL)

“Your failures only make you grow.”

Eike Batista is a Brazilian billionaire who acquired most of his net-worth from the mining industry. He started his empire with gold trading but shortly after found a great deal of success in mining and decided to embraced it.

Laxmi Mittal, ArcellorMittal (INDIA)

“Hard work certainly goes a long way. These days a lot of people work hard, so you have to make sure you work even harder and really dedicate yourself to what you are doing and setting out to achieve.”

Mittal is from India, but lives in London. Mittal is known as the steel king because he owns the biggest steel factories in the world. He is one of the richest people in London and is still expanding his business around the world.

 

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Radhika Sivadi