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Startup Marketing Essentials: #3 How to Develop a Positioning Statement
Positioning is sometimes referred to as the fifth P, along with product, price, place, and promotion. Founders spend the formative years of…
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What Nomophobia Means for Marketers
Reports vary, but figures suggest that anywhere from 15-30% of people worry that they are addicted to their mobile phones. With the…
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Smartphones Roundup: The Good, The Bad and The Ugly
There’s a lot of noise in the smartphone market, and not just when it comes to ringtones. Samsung is dumping millions on…
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How to Use LinkedIn Showcase Pages to Connect With Your Audiences
You understand that social media marketing is important—and that LinkedIn is a great way for professional services providers to connect with prospects.…
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How Do You Write a Business Blog? A Quick Start Guide
You’ve finally gotten the A-OK to move ahead with writing a corporate blog. Congrats! That is an awesome first step to inbound…
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How to Launch Your Brand on Social Media
Create a Plan You need to integrate your social media efforts into your company’s overall communications plan. Having a solid social strategy…
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