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The Definition of Customer Service
Just the other day I was asked for the definition of customer service. In the context of our conversation I stated that…
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One-Tailed vs Two-Tailed Tests (Does It Matter?)
There’s a lot of controversy around one-tailed vs two-tailed testing. Articles like this lambast the shortcomings of one-tailed testing, saying that “unsophisticated…
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15 Essential Content Creation Apps You Need Right Now
Writing is your drawcard. It’s the number one tool you have at your fingertips for marketing an online business. So it needs…
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Make Real Connections on Twitter With Advanced Search
By far, Twitter’s most basic function is still its best. Twitter gives you the ability to connect with almost anyone in the…
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5 Ways to Stop Wordsmithing and Start Messaging
For lack of a better word, marketing and communications work is squishy. It can be hard to know if you’re creating a…
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The Back to School Season is Here – Are you Ready?
Are you ready for back to school? While it is only July and summer is in full steam, you need to start…
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