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Planning a marketing budget
AuthorSusan Payton Typearticle ProviderDocstoc Creating a marketing plan without a marketing budget is like buying a car without the requisite gas. No…
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Say what? 10 meaningless sales terms
AuthorJeff Haden Typearticle ProviderInc At one time, these phrases made a real impact on potential customers. Not anymore. Words—spoken or written—can make…
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Five most expensive franchise types
AuthorAndrew Weber Typearticle ProviderFranchiseHelp Image https://s1.yimg.com/bt/api/res/1.2/nG9X1XclddcYeBNZDKnBtw–/YXBwaWQ9eW5ld3M7cT04NTt3PTMxMA–/http://media.zenfs.com/en_us/sbs/sbc/FranchiseHelp/2393929594_921f0ea04d_z.1.jpg Most expensive franchise industries There are thousands of franchises in all type of industries, some of…
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Inside 3 chocolate startups
AuthorJeanette Hurt Typearticle ProviderSecondAct Image https://s.yimg.com/os/539/2012/02/12/choco1-jpg_215300.jpg Chocolate makes us swoon. It arouses our passions and tempts our senses. But some people take…
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Throw away the job description
AuthorPaul Schoemaker Typearticle ProviderInc The traditional way to hire is to decide what Mr. or Ms. Right is like and then go…
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A Cold Stone Creamery case study
An integral component of many (if not most) larger franchised systems is the franchisor-administered system-wide advertising fund. Typically, franchisees pay a percentage…
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