Easy Instagram Growth in 5 Lightning-Fast Steps
How does a new Instagram page go from zero to 1,000+ followers? These five steps will take any new business account from an empty feed to a bustling community in…
How To Set a Budget for Your Business Ad Campaigns
Advertising has evolved. Yet, a small business owner’s reliance on advertising remains unchanged. Another constant? The fact that your spending can impact who sees your ads and how often. To…
How To Create a Target Persona for Your Brand
Brands know more about their buyers than ever before. Consumers know this, and they expect personalization. A general scattershot approach is not going to have the same impact in this…
Want To Reach Your Campaign Goals? Use the Right Landing Page (9 Types)
Marketers, it’s no secret you view your campaigns like children—you want to make sure they grow up to be big and strong. That means feeding them the right foods and…
Highly Effective Ways to Market a Product
Developing a great product is only part of the challenge for a small business. The product only adds value to the bottom line when people are buying it. That means…
How To Make the Most Of Virtual Trade Shows
Virtual trade shows were a new addition to how we did business in 2020. In 2021, they remain a regular occurrence. If your business depends on these industry-focused events, try…
Why User-Generated Content Is Important
We’ve all seen the blind taste tests of consumers amazed they’re drinking X instead of Y. It’s a familiar marketing ploy. Today, though, we can also watch the silly ditties…
Key Components of a Strong Inbound Marketing Strategy
There are two main ways of marketing today. Outbound, the more traditional approach, can still generate leads quickly. Inbound, a largely digital-focused approach, is more cost-effective and builds a better…
How To Create a Quality Website Banner Ad
Banner ads are an easy, highly effective way to promote products and services on your business website. With a big, bold message, a quality image or colorful background, and a…
Starting a New Small Business YouTube Channel
How does a small business start a successful YouTube channel? Follow these essential tips to get a YouTube channel up and running and begin attracting engaged subscribers. Many experts widely…
Tracking Important Marketing Metrics — 12 That Matter
Today, business leaders see the world through a numeric lens—number of leads, quantity of sales, and amount of revenue. It’s all qualitative. Digital technology has made it even easier to…
Why Invest In Direct Messages for Marketing Campaigns
We share an abundance of our lives on social channels. Still, there are times we want to send someone a direct message. You’ve done it personally, but why invest in…
5 Best Benefits of Targeting a Niche Market Online
Can building your online business in a niche market help you stand out from the crowd? These five advantages unpack why niche marketing gives your ecommerce business a competitive edge. …
The 5-Step Industrial Marketing Process & How To Use It To Increase Sales
If you own a small business, chances are you cater to everyday consumers—whether you target specific genders, age groups, income levels, or other demographics. You operate in the business-to-consumer (B2C)…
What Is TikTok, and Should Your Company Be There?
TikTok is an exciting new social media platform for small businesses. This article offers a brief overview of what it is, how it works, and why entrepreneurs should join. Last…
How To Optimize Your PPC Campaign Like a Pro
Ready to run an amazing PPC campaign? Before you start, these five techniques will guarantee that your ads perform for your company and attract lots of convertible traffic to your…
Should You Run Ads on Sites Like Yelp?
As a consumer yourself, you’ve likely used online directories like Google or Yelp to find restaurants, bars, or a host of other local businesses. But when you don your small…
Pros & Cons of Business Listings on Google vs. Facebook vs. Yelp Â
As a small business owner, it’s in your best interest to take advantage of every opportunity you have available to reach customers. One such opportunity is the use of business…
Creating a Mini-Facebook Strategy: Starting Out
Is there a simple Facebook strategy that gets your small business page off the ground? These are the fundamentals of launching an engaging Facebook page, together with an easy-to-maintain plan.…
Podcast Website Best Practices
There are almost 43 podcast episodes available as of January 2021. So, how can you help make your podcast stand out? A podcast website adds credibility and helps people find…
