Small business owners are nothing if not resilient. Despite often operating with a limited budget, they have the agility to adapt to changing circumstances—case in point the pandemic. With many small businesses now operating under a new normal, there are three trends Maria Melo wants owners to know about. Melo is a small business owner herself, as well as a small business advisor at Yahoo. See what insights she has to share about data, consumer behavior, and partnerships in the full piece on Women in Retail.
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