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Why Social Media Stands In The Soup Line This Campaign Season?
Why are the 2016 political candidates basically ignoring social media as they craft their advertising campaigns? Are candidates entrusting their political careers…
What Does An Emotional Connection With Your Customers Look Like?
The web today allows brands to make more personal and emotional connections with their customer base. Such connections will look different depending…
How To Fix The 5 Most Common Sales Team Defects
I wrote about this a few years ago in a series of blogs but I wanted to do an update that sums…
Price over quality: A Business Rockstars Minute
One of your tasks as a business owner is to keep an eye on revenue and your margins. But what do you…
B2B Sales & NFL Training Camps
I know – you are wondering what in the world B2B Sales has got to do with a NFL training camp. Well…
The Most Successful Job Interview Tactic
Having coached the full range of job seekers, from entry-level candidates to C-suite executives, I learned the one job interview tactic that…
Finally…B2B Marketing Beats B2C
For decades B2C marketing ran circles around its B2B neighbors. When it came to attribution, ROI tracking and campaign optimization, B2C teams…
The best LinkedIn profile pic? A Business Rockstars Minute
The picture above illustrates several of the ways you can mess up that all important picture for your social media profile. It…
What’s missing from most businesses? A Business Rockstars Minute
There’s a critical element missing from most businesses – and it’s a HUGE surprise. Ken Rutkowski is here to tell you what…
10 Principles To Choose The Right Layout For Your Business Blog
I’ve been working on a new WordPress site for a new business I’ll be launching shortly, and it got me thinking about…
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