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Why Did Your Last Social Media Marketing Campaign Fail?
Social media makes us lazy. We think it is a quick fix to our lacklustre marketing efforts – but it’s not. Throw…
Mass Zoo Data Breaches Bring Consumer Safety to Light
In early July, nine different zoos including the Detroit and Cincinnati Zoo, suffered four-month-long data breaches. Visitors who used their debit or…
Brand Journalism: Better Than The Real Deal?
Brand journalism. Maybe you’ve heard the term and wonder what it means. Maybe you’ve also heard that it’s really only meant for…
10 Things Influencers Can Teach You About Customer Retention
In many businesses, closing deals gets a lot of attention, and acquisition and conversion rates are sometimes all that’s ever talked about.…
Ten Questions That Will Make You a Better Sales Coach
Providing constructive and consistent feedback is an important part of coaching your sales reps to success. Being an effective sales coach and…
7 Things Successful Leaders Do Differently
Bill Gates. Steve Jobs. Sheryl Sandberg. These names bring to mind the picture of entrepreneurial success. But looking at these leaders, and…
When to Stop Trying So Hard
Some executives are too hard on themselves. They anticipate failure or disaster when all they’re really facing is the relentless, ongoing effort…
Public Speaking Pet Peeve: Writing a Speech Like a Blog Post
How do you feel about math? Was it the subject you loved more than playing outside on the swings? Or did math…
4 Questions You Should Ask An Interviewer
In the zillions of interviews I’ve done I almost always ask the person interviewed whether he or she has a question they…
How Understanding Your Customers Can Justify Higher Pricing
I thought I’d found the perfect computer bag. I’d bookmarked the site weeks ago, but continued my due diligence search before committing…
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