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Where Lies the Future of Marketing? Survey Says!
In our collective world of marketing, digital is the other shoe that’s dropped but hasn’t yet found the floor. Econsultancy’s insightful 2015…
Get Noticed. Stand for Something.
This week, a vendor asked me what my biggest concern was with respect to my marketing initiatives. After thinking about it for…
“Marketing is Too Important to Be Left to Marketers.”
This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood. It’s funny because…
25 Landing Page Optimization Tips For Any Business
One might think that landing pages are annoying and useless, but just because you’re not fond of them it doesn’t mean they…
Disaster Recovery – Worse than a Bad Hair Day
The situation can be much worse than a bad hair day for the IT department– imagine that your cloud provider’s power failed…
The B2B Marketer’s Guide to Interactive White Papers
Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. You know there’s some serious value there,…
It’s PR, Not ER: How To Stay Sane When Everything is Coming Undone
If you’ve been doing PR long enough, you have had moments when your heart is pumping, your palms are sweating and you…
How To Make Your Emails Pop In The Inbox
We all know that today’s inbox is a very crowded and competitive space. Getting your email to stand out from the crowd…
Measuring What Matters: Choosing Metrics That Drive Performance
In business, we frequently say, “you can’t control what you can’t measure;” or, better yet, “you get what you measure.” We thus…
14 More Marketing Cheat Sheets You Should Bookmark Now
Creating content is hard work—and juggling all those tasks and responsibilities keeps even the most seasoned professionals on their toes. Luckily, many…
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