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Store Wars: Traditional Retail Holidays vs. “Prime Day” Sales Events
Amazon announced Prime Day with a shout of “more deals than on Black Friday.” Quickly on the heels of Amazon’s announcement, Walmart…
Why Leaders Need To Ignore The Golden Rule
Most of us grew up with parents and teachers who taught us the Golden Rule; treat others the way you want to…
6 Marketing Objectives for Modern Content Programs
My niece Aria is 3, and her favorite sentence right now is “Why?”. Since she lives in San Diego and I live…
5 Signs Your B2B Business Strategy Is Not A Strategy
Virtually every B2B software company has a product management function. Product managers typically act as the voice of the customer: they generate…
Beyond Buttons: Integrate Social Media Into Your Website
Tactfully integrating social media onto your website is an art. Connect with users on your site without sacrificing your website’s aesthetic or…
How To Improve Your Leader Development: 5 Secrets For HR
The first step in Leader Development is accepting that you’re worthy of the task. I know many HR Leaders who feel they’re…
8 Ways to Use Transcripts, Captions & Subtitles to Empower your Video SEO
Did you know that, by 2019, video content will account for roughly 80-90% of internet traffic? According toa Cisco study (‘Video Highlights’ section) user-generated…
What Consumers Want Part 5: Facebook Over The Rest
Not on Facebook yet? What are you waiting for!? In the latest installment of our six-part What Consumers Want series, we reveal…
Knock Knock. Who’s There? Spam!
Although sometimes list washing, waterfalling, and snowshoeing are done with the best of intentions, they are the black-hatting practices of lead gen…
5 tips for amazing networking from MOO
Add / Remove Networking events can be great places for making contacts – but they can also be tricky to navigate if…
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