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Re-Segmenting: When Contacts No Longer Fit Into Their Segments
In previous posts we have explained how to segment your contacts to optimize overall your ROI. But what happens when people in…
How B2B Buyers Make Purchase Decisions
I’m a great fan of Jeff Shore. Recently, he wrote a post, The Buying Formula: Here’s How Your Customers Make Purchase Decisions.…
5 Steps to Stellar Year-End Reviews (Even After This Mid-Year Review Moment!)
It’s mid-year review time and if you’re like many people, you haven’t thought about goals in 5.5 months. Not a great moment…
4 Ways to Sabotage Your Website’s SEO
Search engine rankings are comprised of a series of algorithms that take into account your website’s keywords, content, backlinks, user experience, and…
Keeping it Real: Why Millennial Shoppers Call for Transparency
I was a high school student in the early 2000s when eBay really began to gain traction. The site was my first…
5 Five Minute Tips on Thanking Your Clients, Customers, and Contacts
The expression of gratitude has been show to lead to increased happiness. Gratitude has been shown to improve health, help to better…
5 Fundamental Marketing A/B Tests Every Tech Company Should Run
The days of “trusting your gut” and rolling with it when it comes to marketing efforts are now gone. If your tech…
How to Benefit from the Positive Job Market Outlook
Based on a recent survey by economists, the job market outlook is projecting steady growth in employment. Recruiting consultant CareerXroads reports that…
What are Micro Personas and Do You Need Them?
If you’ve read this blog (or, heck, any blog about marketing) before, chances are pretty good you’ve heard some variation of this…
6 Things to Consider When Training a Global Audience
The Expand team has been plugging away on an internationalization project for a top client. Projects like these are always interesting with…
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