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4 Reasons Segmentation Builds Success and Growth
Segmentation is at the heart of the best marketing campaigns. It allows marketers to target prospects with a high propensity to convert…
Three Steps to Tip the Hiring Scales with a Cover Letter that Shows and Solves Pain
Cover letters – most people hate writing them and many people hate receiving them. When cover letters get read (about 30% of…
3 Tips on Effective SEO in Marketing Content
SEO for marketing is one of content’s biggest gray areas. On the one hand, we know how important it is to be…
Bringing Data and Client Service Together
Today, there is a revolution where more and more people are becoming data experts and are looking for data for many reasons:…
8 Things You Need to Know About Raising Venture Capital
If your startup is growing, at some point you will likely be seeking venture capital. Unlike angel investors, who typically write checks…
Engaging reporters on Twitter: Why it’s an over-hyped “best practice”
For years, we’ve heard the mantra: Engage reporters on Twitter. Build relationships on social media. In essence: Social media was to give…
3 Ways to See Increased Marketing Campaign ROI
According to an Adobe survey of 1,000 US marketers, 68% of marketing professionals today feel more pressured to show a return on…
So You Wanna Be A Content Marketer…
Over the last 30 days, I’ve interviewed all types of wannabe and real-life content marketers. I’ve interviewed the accomplished-but-burnt-out journalist who is…
Great Free Blogging Tools (And How To Use Them)
As a copywriter, I’ve tried a number of different tools to help improve my writing over the years. In this blog I will share…
What 50 Years Of Project Management Have Taught Us
Nearly 100,000 articles on project management shed an interesting light on what our predecessors were talking about and when. Last year in…
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