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Practical guides for small business owners, newest first.

Difficulties Faced by New Small Business
Venturing out with a new small business can come with a drastic variety of emotions: It can be exciting, scary, empowering and…

3 Reasons Your Big Data Isn’t Making You Smarter [Video]
With 1 billion devices and 2.9 billion people connected worldwide, IT systems are flooded with data. However, instead of bailing themselves out,…

Asking the Right Questions at Your Next Interview
A job interview isn’t just about an employer vetting the applicant; it’s also about the applicant vetting the employer. There is no…

Why Taylor Swift Is Now the Most Powerful Person in Tech
On Taylor Swift’s Tumblr page, where she frequently posts sassy snapshots of herself in concert and debates questionable wardrobe choices with fans,…

Snapchat: Next Hottest Influencer Platform?
Believe it or not, you do not have to be a 14-year old, bubble gum popping cheerleader to be on Snapchat. Not…

How to Survive Losing Your Star Employee or Partner
New businesses are full of dependencies. You rely on your small team of workers, a narrow pool of resources and your limited understanding…

Two California Farmers Just Stopped the Government From Stealing Your Products
If you think you can’t stand up to government regulations, you have new role models in Laura and Marvin Horne. The U.S.…

Americans Are Drinking Less Coffee Than Ever. Here’s Why.
Percolate on this: Americans are blowing unprecedented amounts of cash on coffee – $11.9 billion last year alone – but they’re sipping…

How to Take Charge of Your “Professional” Personal Brand
I like to say you have a personal brand whether you like it or not. What people say about you (when you’re…

Forget the 4 P’s: Here’s How to Measure a Customer-Focused Marketing Strategy
Last month I was at IBM Amplify and the big focus there was the fleeing of the traditional four marketing P’s (product…







