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Configure / Price / Quote: Better, Faster Sales Deals Enabled
For as long as any of us can remember, salespeople have been handed scripts, talking points, and decision trees designed to guide…
5 Low-Cost Tools That Make Content Creation Easier
Once upon a time, web writers relied more on guesswork than data. We didn’t have access to keyphrase research until Wordtracker came…
Rethinking Referral Marketing: Understand Your Target Audience
Once your firm has assessed its referral marketing strategy as it exists today, it’s time to turn your attention to understanding your…
How to Build and Target a Successful Blog
With over 300 million blogs on the Internet today, it’s important to focus on differentiating yours from the rest. You need a…
Is Fear Stopping You From Going After What You Want?
Jim Carrey is a comedy genius, the star of multi-million dollar blockbuster movies, a Golden Globe winner. Now that graduation season is upon us,…
Content Marketing: The Cornerstone of Your Entire Marketing Strategy
Any investment in online marketing, be it in paid search, email marketing or social media activity, without a prior investment in content…
What The Best Hiring Managers Look For
The main thing that the best hiring managers look for is culture fit. They’ll check this both through a candidate’s resume and…
Wendy’s New Campaign: Influence Marketing/Live-Stream Mashup
Earlier this month, we wondered aloud how much longer will it take before major brands partner with major influencers in a marketing…
5 Sales Management Lessons from the NBA Finals
Want to improve your sales operations? Here are 5 key lessons from an unlikely source — the 2015 NBA Finals. During the first…
How to Develop a Plan of Attack for Your Content-Marketing Strategy
In college, I loved preparing to write research papers. I would outline the steps I had to take, research my topic, pull…
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