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How to Value Customer Data
As digital marketing techniques have gained acceptance and matured over the last few years the momentum to collect and utilize data has…
Job or Career: What Do You Offer?
Job, noun ˈjäb : the work that a person does regularly in order to earn money Career, noun kə-ˈrir : a field…
Innovation Saturation – Is It Easier or Harder to Innovate?
Whether it’s in medicine, computing or communications, we’ve become accustomed to the increasing pace of innovation. So, at a time when new…
The Marketing Trends That Will Drive Your Business in the Next 5 Years
As any good marketer will testify, the requirements for a successful and engaging marketing campaign constantly change in line with social, technological…
Real-Time Bidding Demystified
According to a survey by AdExchanger, 61% of programmatic budgets are spent on open exchanges utilizing real-time bidding (RTB). The programmatic channel…
5 Tips to Become an Email Rockstar
Email is one of those things that no one really likes, but we all do it anyway. It is still the most…
Five Minutes with Entrepreneur Haneen Dabain, Founder of Pricena
After buying an iPad from a UAE-based deal website, and later finding a better price for the same device from another website…
2015 Guide to Responsive Web Design
Responsive design is rapidly becoming part of the essentials in web design for 2015. It is a web design technique that provides…
Starting a Business? Take Advice from Successful Entrepreneurs
Running a business is not a one way trip. It involves so many areas that would require a solo entrepreneur to wear many…
How Email Templates Help Sales Teams Mind Their Ps and Qs
I read some research recently that said nearly 80% of people decide to engage or not engage with people based on their…
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