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What Artisanal Brands Can Teach Us About Using Technology to Humanize Business
Bayard Winthrop made a big bet with a small idea a few years ago. When the San Francisco-based entrepreneur set out to…
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6 Secrets to Writing a Better Brand Positioning Statement
A brand positioning statement is a concise version of your mission or vision statement. Sound intimidating? Well, they shouldn’t be. They are…
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Co-Marketing: Big Brands Share Lessons Small Business Can Use
In a “mini-podcast” from Forrester analyst Ryan Skinner, the use of branded content marketing was discussed. Examples included Target and Volkswagen. Now…
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Staffing Curators: Your Personal Brand Consultants
Personal branding and the future of talent Tom Peters, an influential business management writer, called it back in 1997 when he introduced…
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Top Tips on How Content Marketing Can Help Your Personal Brand
When building a personal brand we can miss the mark on creating greater visibility online. One way to achieve this is through…
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5 Brands Creating Buzz with Online Video
The digital consumer’s universe revolves around communities. From voicing opinions and reviewing products to playing games and bookmarking favorites to sharing photos…
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