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The Lazy “Sales” Days of Summer
In mid-summer, many people – myself included – are taking time away from the office for family vacations or long weekend getaways. This…
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Social Media Gadget – Marshmallows
Today’s social media gadget post is about Boomf. Boomf, aside from being an excellent word to say, is a company that put…
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Questions That Power The Negotiator Job Search
Questions Questions power the entire negotiation and job search process. The goal is to ask questions that will probe for pain points.…
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Want to Repeat that Awesome Broadcast Hit? Here’s What NOT to Do.
(Caution: This post contains lots of hockey references – apologies to non-sports fans) For many clients, broadcast coverage is the pinnacle of…
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Startup Marketing Essentials: #3 How to Develop a Positioning Statement
Positioning is sometimes referred to as the fifth P, along with product, price, place, and promotion. Founders spend the formative years of…
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What Nomophobia Means for Marketers
Reports vary, but figures suggest that anywhere from 15-30% of people worry that they are addicted to their mobile phones. With the…
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