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Questions That Power The Negotiator Job Search
Questions Questions power the entire negotiation and job search process. The goal is to ask questions that will probe for pain points.…
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Want to Repeat that Awesome Broadcast Hit? Here’s What NOT to Do.
(Caution: This post contains lots of hockey references – apologies to non-sports fans) For many clients, broadcast coverage is the pinnacle of…
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Startup Marketing Essentials: #3 How to Develop a Positioning Statement
Positioning is sometimes referred to as the fifth P, along with product, price, place, and promotion. Founders spend the formative years of…
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What Nomophobia Means for Marketers
Reports vary, but figures suggest that anywhere from 15-30% of people worry that they are addicted to their mobile phones. With the…
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Smartphones Roundup: The Good, The Bad and The Ugly
There’s a lot of noise in the smartphone market, and not just when it comes to ringtones. Samsung is dumping millions on…
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How to Use LinkedIn Showcase Pages to Connect With Your Audiences
You understand that social media marketing is important—and that LinkedIn is a great way for professional services providers to connect with prospects.…
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