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A Lesson from Amazon on Holiday-Creating
While many seemed dissatisfied by Amazon Prime Day, what it really looks like is that these empty-cart-ers didn’t get to the site…
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How Our Sales And Marketing Teams Compete On KPIs
How do we use Ambition to align sales and marketing KPIs on our own business team? Glad you asked. The Ambition Business Team…
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In Social Selling, It’s NOT About LinkedIn vs. Twitter
It’s not often that really “big” news is made in the Social Selling world. One of those times hit back in May.…
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CRM and FAM: Choosing a Software You Will Use
When I was in fifth grade and the brand new, first generation iPod mini came out, I had to have it. It…
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Thirteen Ways To Write A Really Terrible Resume
While helping more than 150 marketing executives improve their resumes, I learned how to write a terrible resume. Paraphrasing Abraham Lincoln, I’ve…
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Why Poor Data is the Epic Downfall of Email Lists
Data is foundational. CRM and marketing automation are merely vessels, and it is the data they contain that is the true treasure.…
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