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B2B Launch Checklist: Micro-Moments and the Buyer Experience
When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? How…
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The CMOs Ultimate Social Sharing Cheat Sheet
Social-sharing strategies are pretty simple in practice, but setting up all the social sharing buttons and cropping images to the optimal size…
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Small Business Marketing: Do I Need A New Website?
A website is the hub of a small or medium business’ online presence. Being the central point of a digital marketing campaign,…
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Injecting Rx Into Target: The Positive Side Effects of CVS Deal
What CVS Health knows about prescriptions could fill a few Target superstores. And what Target owns in real estate could remedy many…
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Getting Ahead in Your Career is Simple If You Understand This.
Getting promoted is great! It often include new roles and responsibilities, a pay increase, maybe even some stake in what you’re making. But how…
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Growing Revenue With These Simple Research Tips
I wrote a blog earlier this year about how to find your ideal customer, which centered on defining your audience. In this…
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