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5 Core KPIs Every Content Marketer Should Know
Content marketing – the method of publishing relevant and valuable content to your target audience in order to drive profitable action (definition…
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Brands Acting Like Publishers Is NOT Content Marketing
Content Marketing is often explained with the short sentence “brands should act like publishers”. This is a terrible explanation. Why? Let me…
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#1 Job Interview Mistake
Mom’s favorite saying Job Interview Mistake There are 100’s of blog posts out there on job interview mistakes. I am usually not…
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The Top 10 List of Business Blogging Tools
Between all those meetings, status updates, reports, and actual work, who’s got time to keep the business blog stocked with great content?…
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Why Mobile Apps Are The New Loyalty Cards
“Loyalty” has always been something marketers – and businesses – care about. Why else do we tell each other (truthfully) that “it…
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What You Absolutely Need To Include In Your Online Business Listing
Grabbing the attention of local shoppers online is key to getting them through your shop doors. Having the right type of information…
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