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Creating a Support Team You’d Want to Call
The impact a support team has on customer growth is no laughing matter. Forty-five percent of buyers claimed they will abandon an…

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Ask the PR Expert: What’s a “Hook”?
The term “hook” is a great example of PR jargon that some people find confusing. When a client hires us to write…

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The Voice’s Blake Shelton Spends Birthday Rescuing Stranded Man In Oklahoma Flood
You trust him with picking the best singer and you might just trust him with your life. A man stranded by the…

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Packaging Design: Getting From the Shelf to the Checkout Line
A thirsty shopper approaches the refrigerated section of Whole Foods and faces about twenty different beverage options. She wants something healthy to…

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Charlize Theron Split With Sean Penn Before Cannes Film Festival; Seen In Trailer For Dark Places
Charlize Theron and Sean Penn appeared more in love than ever, but just like that, the Mad Max: Fury Road actress stopped…

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Scare Story: The Death of “Independent” eCommerce
No, this is not another article predicting the demise of email marketing. It’s way bigger than that. The future of eCommerce itself…











