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Behavioral Segmentation Saved Email Marketing
Behavioral segmentation is a marketing tactic where consumers are divided into separate groups and delivered unique content based on the actions they’ve…
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Digital Marketing Tip: One Page On Your Website You Need To Get Right
Impressing your business visitors often starts with that “wow” reception area. You know…the ones that the lawyers and bankers have…. Glass, views…
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How Do Twitter Chats Work For Small Business?
I recently discovered how fun and useful Twitter Chats can be from a business perspective. Twitter Chats might be the most underappreciated…
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Four Ways Colleagues Drive Each Other Nuts
You see your colleagues every day, or at least several times a week. You all get along, appreciate each other’s good intentions,…
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Humanize Your Marketing With Automation
But first, back to basics. Why move to marketing automation in the first place? Put as simply as possible, marketing automation is…
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Mistakes, Mea Culpas and Moving On
No matter how pure your motives you will make mistakes. Truth Test: Raise your hand if you have never made a mistake.…
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