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Modern Marketing Skills
The skills required to be an effective marketer keep changing, just as the ways in which we drive demand generation keep changing.…
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Google Buy Button: Retailer’s Boon or Devil’s Bargain?
Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. In a much anticipated move,…
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Candidates, Stop The Mudslinging. Give Your Voters What They Really Want – Trust.
As the election campaign season begins to ramp up, the news media is full of projections about what voters want. According to…
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What Does Your Feedback REALLY Tell Us?
What does your Feedback REALLY tell us? Online Reviews are now used by consumers for almost all products and services to help…
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Why Buyer Personas Are Not a Waste of Time
A recent article on MediaPost raised the question “Are Buyer Personas a Waste of Time?” The article quoted Michael Jaschke, CEO of…
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Amazing Benefits Of Instagram For Your Business | Part 1
The uniqueness of Instagram is that it focuses on images, videos and sense of closeness images and videos provide. This makes them…
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