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From CMO to CEO: Why Marketers Should Own the Business–But Don’t
Peter Drucker said the “the purpose of a business is to create a customer.” Only the Sales and Marketing functions are focused…
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Big Brother’s 2015 Customer Experience Strategy
“The telescreen received and transmitted simultaneously. Any sound that Winston made, above the level of a very low whisper, would be picked…
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Share Your Story
It is not rocket science to get and maintain real media engagement, but we all have different expectations and ideas of what real…
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E-exporting: They’re Looking at Us. Is it SEO or Something We Said?
Website visibility is critical to any online enterprise. It’s an absolute given, and this applies as much to local language export –…
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How Trade Publications Are Adapting to Digital Disruption
Although trade journals are geared toward niche audiences, they offer in-depth and vital information to professionals in their industry. For PR pros,…
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The Killer Closing Technique
Sales people continually looking for the killer close. Somehow, there has to be something the sales person can say or do which…
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