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The Top 10 Worst Social Media Managers Of All-Time
Ten of the Worst Social Media Managers Last week, you might have read my post about Finding Your Next Social Media Manager.…
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Search Engines: Why We’re Entering The Contextual Era
As Google Search goes from engine to destination, having to skim through countless hits to find the best answer to a search…
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Throw Your Press Release in the Bin – Here’s Why
“We want to send a press release” – that was the opening line in a conversation I had recently with someone. My…
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Telecom Service Providers: 4 Fixes For Broken Sales Cycles
As a telecom service provider, there’s not enough slack in the system to tolerate broken sales cycles. .Especially when considering the volatility…
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From CMO to CEO: Why Marketers Should Own the Business–But Don’t
Peter Drucker said the “the purpose of a business is to create a customer.” Only the Sales and Marketing functions are focused…
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Big Brother’s 2015 Customer Experience Strategy
“The telescreen received and transmitted simultaneously. Any sound that Winston made, above the level of a very low whisper, would be picked…
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