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7 Ways Ecommerce will Change Over the Next 12 Months
A week is a long time in politics and 12 months is a suitably long time in ecommerce. With the rate of…
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Without Trust, a Business Cannot Grow. Without Reputation a Business Cannot Be Trusted.
Customers prefer to buy from companies they trust. When consumers’ choices are limited and they have to do business with companies they…
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Does All Work and No Play Make Marketers Dull?
Look at the tweet, now look at me…look at the graphic…now, look at me. Why is the headline on this tweet by…
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The Good, the Bad, and the Future of Creative Collaboration
Innovators know that sharing isn’t just caring–it’s the only way to get by. Collaboration has recently emerged as the defining characteristic of…
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Prioritizing for Bacon (aka High ROI Tests) – in 1 Minute
Hi I’m Hudson Arnold, a Strategy Consultant at Optimizely. I want to share some thoughts on how to prioritize test ideas for…
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How to Use VoC Insights from Employees & Customers to Improve Experiences
We are often asked what sources of VoC insights should be used to improve the company’s customer experience. And often, these insights…
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