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Branding Better with Hashtags
You may hear (or read about) people buzzing about hashtags and how much they use them to brand their products and/or services.…
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A Brief History of Social Media
“Humanity’s deepest desire for knowledge is justification enough for our continuing quest. And our goal is nothing less than a complete description…
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Closed Social Networks and the Implications of Facebook’s API Change
Another month, another change in protocols from everyone’s favorite shape-shifting company, Facebook. You may have heard that on April 30, Facebook is…
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How to REALLY Get to Know Your Customers
We are in what Forrester calls “The Age of the Customer”. Customers are in the driving seat, not companies. Companies must figure…
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Pick Your Bosses Well
Talking to a group of graduating MBA students going for their first job I advised them that it’s important to seek out…
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It took the Queensland Police Service just 37 words to show why it’s better at social media than 99% of brands
I’ve always been super-impressed by the Queensland Police Service (QPS) and how it has leveraged the power of social media to deepen…
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