Date:
Who’s Afraid of Big Bad Broad Match? The Anti-Hero of Keyword Match Types
PPC campaigns live and die by the data that supports them. While it’s true that PPC campaigns need to be targeted towards…
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Strange-But-True 2015 Technologies, and Why Marketers Should Care
If you think the state of marketing, including product recommendation engines and concepts like snapchat social media marketing campaigns is bizarre, wait…
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Can Disruptive Technologies Disrupt Your Career?
Disruptive Technologies I am attending SxSW Interactive this week. I am amazed at the possibilities for market disruption in so many areas.…
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The In-N-Out Effect: Trademark Mistakes You Need To Avoid
In 2007, a hungry entrepreneur brought the popularity of California based burger chain In-N-Out to Utah. Only it wasn’t In-N-Out. It was…
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Go Digital or Go Home!
Let’s start by setting the scene. You have a successful business, well at least you did until recently, but over that last…
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7 Reasons Why You Should Invest in CRM Software Now
Let’s imagine for a second that a product you purchased a couple of days ago ends up broken through no fault of…
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