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Competitor Analysis: Top Tips For Conducting Competitor Research
Things can be difficult to comprehend without context. This statement is particularly true when looking at data relating to your brand –…
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Creative Versus Strategy
Creative versus strategy. For as long as I’ve been in advertising and marketing – there’s been that age-old tug of war. Should…
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If Not Now, When?
Welcome to the first in a series of what to test and why with email marketing. It’s said that timing is everything…
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What to Do Since You’re Not Going to SXSW
South by Southwest officially kicks off today. The giant festival, which has become a darling of the tech industry and marketers, will…
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3 Examples Of The Evolution Of Identity
The concept of digital identity has evolved significantly over the last 15 years. Though traditional registration forms that require usernames, email addresses,…
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How Facebook’s Latest Change Could Affect Your Business
Should Small Business Marketers Be Worried Facebook Is Purging Inactive Likes Last week, Facebook announced that March 12th would mark the beginning…
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