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You Are Your Best Asset: The Importance of a Personal Brand on Social Media
A 2014 CareerBuilder study showed that forty-three percent of recruiters are now researching candidates on social media, and that forty-five percent use…
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Why Google+ Didn’t Work
Earlier this week, Bradley Horowitz, one of Google+’s key architects and a Google VP, announced that he has been appointed as head…
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How Social Media is Like Cooking
I love food, I love to cook, and I really enjoy managing social media accounts. Whenever I look at social media, I…
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How to Increase Traffic with Highly Shareable Content
The surefire way to drive traffic to your website is to publish highly shareable and engaging content. Not only does this help…
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How Do B2B Marketers Segment Content?
Marketers…listen up. Content marketing is the single most important demand generation activity you should focus on in 2015. Hands down. The Spiceworks-sponsored…
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You Built It, Now What? What to Do After Launching Your Website
So you led the horse to water, but how do you make them drink? As a B2B start-up owner myself, I know…
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