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Customer Experience? Customer Engagement? Just Do It!
To positively experience or to engage: Are they any different? Speaking to another marketing industry friend recently, we joked about the overuse…
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Tech Marketers Using More Owned Media This Year
It’s true. According to IDG Research’s 2014 Tech Marketing Priorities study, tech marketers are using more “owned media” in their marketing than…
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Why Your Sales Stages Don’t Really Matter
It seems like everyone is talking about sales stages these days. Triggered learning, content delivery, playbooks, and activities all associated to the…
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Dealing With Limited Resources
My company, for example, has exactly one person dealing with PR issues – me. I do all the pitching, handle all of…
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Breaking Bad Social Media Habits
Brands are doing some wonderful and cool things on social media these days – Oreo instantly comes to mind. Their YouTube channel…
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Stop Wasting Time: Tips to Raise Productivity and Reduce Procrastination
It’s been said that “knowledge is power.” However, an argument can be made that it’s more accurate to say, “applied knowledge is…
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