Date:
Customer Satisfaction Is Not Enough to Forge Loyalty
Most companies, large and small, monitor satisfaction scores given by their customers. Regardless of the methodology or scale they employ, the utility…
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A/B Testing: The Devil’s in the Details
A/B testing has been around, although not always under the same name, for over a century now. In the early 2000s Google data scientists…
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Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?
If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your…
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4 Things You Must Do When Investing In Marketing Automation
It’s one of the hottest buzzwords in the online marketing world: Automation! Marketing automation sounds ideal. The term itself leads you to…
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A Purposeful Customer Experience Shouldn’t Happen By Accident
Customer Success The customer experience shouldn’t happen by accident. It should be planned and thought out well in advance of the success…
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Local SEO For Small Business: Is the ROI Worth the Billing?
There is no doubt that marketing your business on the internet can help you attract new customers and clients, but how…
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