
Date:
Looking For Love In All The ROI Places: Winning At E-Commerce PPC
In 2014, the average conversion rate across industries was between 1.13%-3.69% on desktop. These numbers fluctuated even more when factoring in mobile…

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No More Excuses – B2B Marketing Has A New Job
In today’s digital world, the tables have turned. B2B marketers have all the advantages of consumer marketers and more – and it…

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Video Streaming 101—What We Can Learn From the Super Bowl, State of the Union and Awards Shows, a.k.a. “Streaming Season”
Well, it’s been a little over two weeks since the Super Bowl ended. The parade route has been cleaned up and the…

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And the #1 Misconception About Marketing Translation Is…
For several years now there has been a list called “Top Ten Misconceptions about Translation” circulating among translators on the Internet. The…

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Snapchat: As Explained By A 42-Year-Old
A couple weeks ago, I was reading an article saying Snapchat may be wildly underestimating its total number of users. I wasn’t…

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Job Board Or Recruiter: Which Is Right For Your Company?
If you run your own business or work in a HR team, sooner or later you’re going to need to hire some…











