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Is Your Client an Idiot?
Short answer: Yes. Long answer: Probably. I don’t know if the heat is getting to people or what, but lately I’ve been…
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How Community Managers Create Brand Romance
Dare I bring up the fact that Valentine’s Day is this weekend? Oh sure, why not?! Regardless of whether you choose to…
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Review Your Content Marketing Mission With Your Corporate Stakeholders
This may seem like a self-explanatory statement, make sure your stakeholders know what your content mission is, but I am surprised by…
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How Will Microsoft’s HoloLens Create a New Dimension of Customer Experience?
Microsoft’s HoloLens is a breakthrough device. Technology that seemed impossible a few short days ago, is now becoming a reality that we…
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Your Customer’s Buying Process Doesn’t Have to Be a Mystery
It seems like a self-evident truth, doesn’t it? One of the consistently effective b2b sales strategies is to sell the way your…
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3 Key Digital Marketing Trends In 2015
For a digital marketer, every day can be a game changer, as new developments in technology keep pushing the limits on how…
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