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Are Super Bowl Ads Digital Content?
This year’s Super Bowl was the most watched television event in U.S. history — and shattered previously held live streaming records —…
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The Cost of Switching Your Tech Stack: What’s Marketing Got to Do with It?
Historically, technology providers scaled their businesses by creating a very high cost for switching platforms. Changing from one operating system to another…
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Who Gets The Byline? How Brands Should Navigate Content Authorship
New advertising realities are forcing brands that have had nothing to do with media to suddenly become content creators. In the age…
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3 Ways to Revamp Talent Management in Asia
I’ve now been in Asia for close to 18 years. On one hand it looks like things have changed so much in…
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The Omni-Channel Champion
In our previous blog, Maximise Sales with Omni-channel Retailing, we explained the differences between Omni-channel and Multi-channel selling. This follow up will…
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How to Optimize Sales in a Mobile World
Savvy marketers know that it is important to have a mobile presence these days. As of January 2014, 58% of Americans own…
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