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Using Interactive Content Data In Marketing Automation
The deep data that comes from the digital dialogue with interactive content is incredible. Really, that’s not hyperbole. It’s mind-blowing, market-making, sales-empowering go-go…
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3 Event Marketing Lessons From Superbowl XLIX
While most people tune into the big Superbowl game to watch two teams compete for the ultimate trophy in football, nerds like…
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Not All Social Media Channels Are Created Equal
The value of a company, brand or product’s reputation in the socially connected marketplace has started to eclipse the value of their…
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3 Often Forgotten LinkedIn Tools That The Pros Use
There is no doubt LinkedIn has become one of, if not the most powerful marketing tools of the 21st Century. With over…
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How Do You Know You Just Wasted $4.5 Million On A Super Bowl Ad
While most of you watched the Super Bowl last night, I was tracking the game of Facebook (my Twitter feed just moved…
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User Experience Predictions In 2015
In 2014 we saw websites and social networks crack the whip on customer behavior and user experience. The influence of new technology…
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