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How Sales Promotion Integrates and Bolsters the Marketing Mix
As we all know, the marketing mix consists of Product, Place, Promotion and Price. From the outset, people believe marketing is simplistic,…
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Why is Social Listening Fundamental For Your Business?
Following our ASRE blog, we look at why social listening is a crucial part of the ‘Awareness’ stage when formulating your social…
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3 KPIs to Monitor in 2015
So much information and so little time! This is not an unfamiliar lament amongst small-to-midsize contact centers. With so much data readily…
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The Past, Present, and Future of Politics and Social Media
If someone from past centuries – be it 200 or 2000 years ago – were to time travel to this decade, they…
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Grammar Hammer: Incent, Incentive, Incentivize
A classic marketing tactic is to create a promotion that gives potential customers an incentive to buy. Almost every advertisement for a…
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6 Steps to Become a Marketing Strategist vs a Tactician
As marketers we all share the same ultimate goal which is to gain top of mind awareness for our brand. When asking…
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