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Adidas Says Data Is The Fuel And Analytics Is The Engine To Engage Customers
When Adidas was originally founded in SW Germany in 1949, the distance between the company and the customer was effectively null. Every…
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Are You a Lame Career Seeker?
I spoke recently to a group of approximately 40 job seekers who were alumni of a well respected and nationally ranked major…
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Are You Emotional Enough About Your Goals?
Year after year many of us set goals that we fail to achieve. I believe there are a few reasons for that:…
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3D2B – Outsourcing B2B Telemarketing? – How to Calculate the ROI
You’ve decided it’s time to use the power of the human touch and connect one-on-one with your prospects and customers. You’re ready…
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4 Reasons Why Spotify’s Content is Music to Marketers’ Ears
Earlier this year, Spotify hit the ten million paying subscriber mark, firmly planting itself at the head of the class of music…
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5 Reasons Why Your Resume Is Getting Ignored
So you’ve applied for tons of marketing and advertising jobs and you aren’t getting any callbacks. Instead of being discouraged, try revamping…
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