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Phone Calls vs. Web Visits
Is your goal to get people to visit your website or to call you? That’s a question you have to answer when…
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What Parks and Recreation Teaches Us About Content Marketing
As we’ve established before, the Grammar Chic team is all about pop culture—and there are few cultural touchstones we’re more passionate about…
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Open Source is Making ‘Dumb’ Phones Smart in India
Deepak Ravindran, an Indian entrepreneur, found himself having to answer a question one day with access only to an older mobile phone—one…
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The New Face of Customer-Success Marketing
The 1914 silent movie serial, “The Perils of Pauline,” was famous for putting Pauline in grave danger, menaced by pirates and Indians,…
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What More Than 100 Buyer Interviews Say About B2B Buyer Behavior In 2015
As we hit the middle of this decade, B2B buying behavior is about to undergo more significant changes. It will change not…
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5 Ways to Keep Your Goals for 2015
Achieving New Year’s goals happens so infrequently that many people have given up on goals all together. However, the problem with making…
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