ContentMarketing Archives - Page 3 of 21

The Marriage of Content and Social

By Radhika Sivadi September 9, 2015

From ebooks to videos, tweets to newsletters, content marketing is witnessing explosive growth. According to the Content Marketing Institute [PDF], 44 percent of B2B marketers have a documented content strategy,…

What’s In Your B2B Content Marketing Vault? What Only A True Content Audit Can Tell You

By Radhika Sivadi September 8, 2015

Strategic content marketers who want to get the most bang for their existing content buck are paying close attention to the value of content audits. Knowing what you’ve got in…

Is Your Content Marketing Strategy Focused on the Wrong Thing?

By Radhika Sivadi September 8, 2015

When it comes to your content marketing strategy, what is your most important priority? If your answer isn’t creating demand, your content is missing the mark. Most content marketing thought…

The Benefits of Content Marketing Over Traditional Advertising

By Radhika Sivadi September 7, 2015

If you run a startup, maybe you’ve already been through an accelerator program and you have some bites from investors. You’ve received seed or angel funding, or closed a Series…

Analysis tool helps companies improve their website content

By Radhika Sivadi September 7, 2015

Add / Remove Many businesses now subscribe to the belief that ‘content is king’, using online blogs and website posts as a marketing tool to attract and maintain their customer-base.…

Content Marketing World 2015: The Best Sessions for B2B Marketers

By Radhika Sivadi September 3, 2015

It’s that time of year again in marketing circles. The time for Cleveland, rock and roll, the color orange, and the time to gather—all in one place—the people leading the…

7 Ways to Become a Better Content Writer

By Radhika Sivadi September 3, 2015

The earliest record I have of my own writing is a diary from elementary school. I was probably about 8 or 9 when I started it. As I re-read my…

25 Key B2B Content Marketing Stats [Infographic]

By Radhika Sivadi September 1, 2015

The American writer Margaret J. Wheatley once said “Without reflection, we go blindly on our way, creating more unintended consequences and failing to achieve anything useful.” This is good advice…

How to Use Social Media to Increase Sharing of Your Website and Blog Content

By Radhika Sivadi September 1, 2015

When it comes to your social media marketing effort, increasing your social sharing of the content from your website and blog is paramount to your success. Effective content marketing requires…

Why Ant-Man Content Can Be Heroic For High Traffic

By Radhika Sivadi September 1, 2015

Like many progressive tech companies, qSample has embraced a content marketing philosophy for branding and assistance to clients in the market research industry. Our work was even showcased recently in…

Interactive Content for Every Stage of the Sales Cycle

By Radhika Sivadi August 28, 2015

How many sales kits or pricing sheets do you receive from vendors every week? I’m guessing that you get at least one. And I bet you trash most of them…

How Understanding Content Marketing Will Get You More Business

By Radhika Sivadi August 27, 2015

Are you still trying old ways of advertising and promoting your business? If so, how does that work for you? Up until recently we were talking about the Rule of…

A Follow-Up Strategy For Content Syndication Leads

By Radhika Sivadi August 27, 2015

It’s important to recognize that content syndication leads are not like most sales leads. When someone registers to download a white paper or podcast or case study about the business…

Why Relevant Content Is Not Enough

By Radhika Sivadi August 27, 2015

With Content Marketing World just weeks away, my mind has been on the number of organizations that have increased their marketing spend on the creation of new content. The latest…

Boost Web Traffic With Active Content

By Radhika Sivadi August 27, 2015

According to a survey from CMO Council, 90 percent of marketing leaders said they had a content marketing strategy, but only 2 percent deemed their current approach effective. Even worse,…

How Remixing Can Fix Content Marketing’s $1 Billion Problem?

By Radhika Sivadi August 27, 2015

Those little kinks in your content marketing process add up. All together, they become a $1 billion behemoth of waste, to be exact. According to a recent study sponsored by…

How to Distribute Your Marketing Content

By Radhika Sivadi August 27, 2015

Following my recent blog on maximizing content marketing ROI through repurposing, I want to share recommendations for distributing content – through inbound (social media, company blog) and outbound (email, paid…

Online Reading Patterns: The Secret to Getting Engagement With Your Content Marketing

By Radhika Sivadi August 25, 2015

Online readers are in a hurry. They need to find out very quickly if your content is the key to their problem, or if they should continue their search. Content…

The Power of Imagery in Content Marketing

By Radhika Sivadi August 24, 2015

Words aren’t enough any more. We have to go a step further to inform, delight and engage our audience. With the increase of photo, video, infographics and screenshots – today’s…

5 Ways To Improve Your B2B Content Marketing In Small Business

By Radhika Sivadi August 24, 2015

Marketing to other businesses is not quite the same as marketing directly to consumers, and requires a unique set of strategies. Even those who have mastered B2C content marketing,…

Content Marketing Transition

By Radhika Sivadi August 24, 2015

Marketing continues to change at a rapid pace. Content marketing is changing right before our eyes. Over the past few years I have been a big support of content marketing.…

Which Social Networks Are Best For Content Curation?

By Radhika Sivadi August 12, 2015

This is the second in a series of six guest posts I am writing for Constant Contact on Content Curation versus Content Creation. Today, we look at content curation: what…

Pet Peeves: Email, Social Media, And Content Marketing Worst Practices

By Radhika Sivadi August 12, 2015

As a marketer, author, and speaker, I have a professional life that pretty much revolves around email, social media, and content marketing. If you are a regular reader of my…

Content Strategies in 2015: Make it Visual, Make it Mobile

By Radhika Sivadi August 12, 2015

One of the most consistent blog topics I’ve been seeing the past 3-6 months has centered around content strategies. Most of these posts center on questions around things like content…